Fears that Qantas Museum in Longreach may not reopen
A museum in the birthplace of Qantas that was honouring the airline’s 100th birthday this year has been grounded by coronavirus and faces an uncertain future.
IF all had gone to plan, this week Longreach would have been four weeks away from starting year-long celebrations for the international airline that was born in its town 100 years ago.
Instead, with businesses closed, borders shut and peopleās movement highly restricted due to coronavirus pandemic lockdowns, the Qantas Founders Museum has shut its doors until further notice.
Chief executive Tony Martin is uncertain whether the museum will ever open again.
April normally begins the height of the Queensland outback tourism season, attracting āgrey nomadsā from the south in their flotilla of caravans, chasing warmer weather before the oppressive summer heat and monsoonal rains build-up from October.
Itās a six-month window that also rains cash for countless outback tourism ventures and the businesses that benefit from the annual visitor influx such as motels, pubs, restaurants, cafes and service stations.
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An economic development body in central west Queensland released a report last month showing the tourism industry injects $527.4 million into the central west region each year.
That includes iconic towns such as Barcaldine, birthplace of the Australian Labor Party, Blackallās heritage-listed wool scour, and Winton, where Banjo Paterson is said to have written Waltzing Matilda and these days is home of the Vision Splendid Outback Film Festival and a world-famous dinosaur museum.
The study by the Remote Area and Planning Development Board found the average domestic overnight visitor spent $880 per trip in Longreach.
Tourists spent $68.8 million in the Winton economy and 306, 200 people visit Longreach per year. Eighty per cent of those are domestic visitors who stay overnight.
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Qantas retirees and existing staff and airline executives were due to fly into Longreach next month to kick-start celebrations that would have run until Qantasā official founding date of November 16.
The heightened interest in Qantasās history would have seen the museumās average 50,000 visitors annually increase 8 per cent this year, according to Martinās estimate.
The museum, which is not owned by the airline, is also due to complete in a fortnight a $14.3 million project to put shade over the facilityās impressive display of antique aircraft.
āWith the centenary celebrations and the completed project due to increase visitor numbers, we were looking at adding another five jobs to our current staff of 35,ā Martin said.
āWhen you think that our community is a little over 2000 people, those extra jobs amounts to an investment of over $1.5 million in wages back into Longreach.
āThe visitor numbers alone represent about $15 million in annual spend. That is now something the Longreach community will be without, at least for another 12 months.
āEven if the country emerges from the coronavirus restrictions in six months, it really wonāt be until April 2021 before we start to see any serious numbers of people come through our doors.ā
While Martin agrees with the Federal and State Governmentsā restrictions to put the health of people first, he fears that a highly successful tourism venture, started and supported by the community, wonāt be able to re-open its doors without significant assistance.
āThe reality is we were already coming off a very low period with the drought and summer which is our dead period as far as tourism is concerned, and now we have an indefinite closure before we go into summer again,ā he said.
āWeāre looking at about 18-24 months of no revenue. You just canāt recover from that.ā
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