If you thought shopping centres were busy this week, wait until Saturday

Australian shoppers are set to splurge a record $2.75 billion for what is expected to be the biggest Boxing Day sale in a decade.

Dec 24, 2020, updated May 22, 2025
The NRA says while many Australians will flock to shops on Boxing Day in search of bargains, the nation's online spend will hit $930 million on the day. Photo: ABC
The NRA says while many Australians will flock to shops on Boxing Day in search of bargains, the nation's online spend will hit $930 million on the day. Photo: ABC

Ā The National Retail Association says it will be the biggest single spending day of the Christmas season as savvy shoppers take to the shops to hunt down a bargain.

Online spending is also set to be popular with $930 million in digital sales anticipated throughout Australia.

Discounts of up to 70 per cent are expected with shoppers reminded to be socially distant and prepared for COVID-19 restrictions.

NRA chief executive Dominique Lamb said this year’s Boxing Day is set to smash all records following increased spending forecast across every state and territory.

ā€œThe NRA is forecasting a Boxing Day shopping splurge of $2.75 billion at shops across Australia, breaking the 2019 record,ā€ she said.

ā€œWith consumer sentiment at a 10-year high, we have really seen shoppers splash the cash in the lead-up to Christmas, and this will continue on Boxing Day.ā€

Lamb said the sales would cap off a difficult year for retailers with the COVID-19 restrictions.

ā€œBut because Australians have been unable to travel, they are spending money domestically at this time, and it is much-needed money, for our retailers have had many difficult months.ā€

Lamb also provided tips for consumers on navigating bustling crowds and making the shopping experience as convenient as possible.

ā€œDoing some basic homework before heading to the shops can make Boxing Day a lot easier.ā€

FORECAST RETAIL SALES FOR BOXING DAY SALES:

*Ā $914 Million NSW

*Ā $858 Million Victoria

*Ā $467 Million Queensland

*Ā $134 Million South Australia

*Ā $235 Million Western Australia

*Ā $59 Million Tasmania

*Ā $28 Million Northern Territory

*Ā $57 Million ACT

*Ā $2.75 Billion national total

* 5 per cent increase nationally from 2019

* Figures supplied from the National Retail Association

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