Prime Minister Scott Morrison is battling to rescue his tattered image in the eyes of Ā Australian women – but he doesn’t seem to be learning from past experience, writes Michelle Grattan

Scott Morrison is inclined to underestimate tough women.
Heās done this in the past, to his detriment. In 2006, when he was managing director of Tourism Australia, Morrison was sacked after falling out with the board and federal Liberal tourism minister, Fran Bailey.
Years later, in 2018, the Australian Financial Review quoted Tim Fischer, whoād chaired Tourism Australia at the time, saying āa lot of us could see it coming as relations between Scott and Fran Bailey had deteriorated over a range of issues. But Scott didnāt seem to see it.ā
Morrison was close to then prime minister John Howard and he thought ā erroneously ā Howard would step in and save him from Bailey. But Howard supported his minister.
Fast forward to 2021, and Morrisonās grappling with a broad āwomenās problemā. And women playing hardball are all around the place.
Take just two current examples, Christine Holgate and Grace Tame.
In a submission to a Senate inquiry released this week Holgate, former Australia Post CEO, has launched a comprehensive counterattack to her being effectively forced out of her job last year, after a ferocious prime ministerial attack.
On a very different front Tame, the young and feisty Australian of the Year, has targeted Morrisonās choice of Amanda Stoker to become the new assistant minister for women.
Morrison in October excoriated Holgate over her rewarding four employees with Cartier watches (worth an average of $5000) for landing a lucrative deal with banks, which sustained Postās network of franchises around the country.
Immediately after Holgate had told a Senate committee about the watches, a furious Morrison let loose in the parliament. Declaring the action disgraceful, he said: āThe chief executive has been instructed to stand aside and, if she doesnāt wish to do that, she can go.ā
A devastated Holgate, regarded as a high-performing CEO, soon left her position.
A later inquiry (which the government initially declined to release) found no dishonesty or intentional misuse of Postās funds, although it did find the purchase of the watches was inconsistent with the legislative obligation imposed on Post.
The controversy has now resurfaced with a Senate inquiry, instigated by Pauline Hanson, at which Holgate will appear next week.
Holgate argues in her submission the watchesā purchase was ālegal, within Australia Postās policies, within my own signing authority limits, approved by the previous Chairman, expensed appropriately, signed off by auditors and the [chief financial officer]ā.
While Holgate in her submission focuses her ire on Postās chairman, Lucio Di Bartolomeo, rather than on Morrison, the affair goes directly to the PMās original reaction, which blackened her reputation.
Regardless of whether Post, as a government business, should have used watches as rewards, Morrisonās outburst was extreme and ill judged.
It led to a highly competent chief of a government business being publicly trashed and unnecessarily sacrificed, over not very much.
Holgate ā who attracted sympathy from many CEOs and support among Australia Post small businesses ā has yet to be replaced, a long and expensive process.
Morrison obviously thought the name āCartierā would resonate (negatively) with his āquiet Australiansā. If the employees had each been given cash bonuses of $5000 would he have reacted in the same way? The answer seems clear.
A harder question is, if the CEO had been male, would the PMās temper tantrum have been as unrestrained?
Impossible to say, of course. But many people, especially women in this current climate of heightened sensitivity, would believe heād have been more measured.
Grace Tame ā whose passionate words when awarded Australian of the Year were an influence on Brittany Higgins to go public with her rape allegation ā is potentially an ongoing thorn in the side of a PM trying to assure women he āgets itā.
Sheās a strong woman who finds herself, suddenly and unexpectedly, with a megaphone and she will use it all year.
In nominating Stoker, who is socially conservative and can be combative, as assistant minister for women, Morrison was inviting trouble.
Apart from dealing with the problems posed by Christian Porter and Linda Reynolds, the PMās reshuffle was an effort to improve his and his governmentās credentials on womenās issues.
It promoted female ministers and inserted references to āwomenā in various ministerial titles.
Yet he put Stoker into a position that would inevitably spark an adverse reaction among some womenās advocates.
Tame claimed Stoker had āsupported a fake rape crisis tour aimed at falsifying all counts of sexual abuse on campuses across the nationā.
She said Stoker had also āsupportedā menās rights advocate Bettina Arndt āwho gave a platform [in an interview] to the pedophile who abused meā.
Stoker returned fire, defending her record promoting justice for women, and saying, āI did not attend Ms Arndtās campus tour. I raised it in Senate estimates to highlight the universitiesā inconsistent approaches to free speech and deplatforming.ā
This week she dismissed Tameās claims about falsifying accounts of abuse on campuses as āutter nonsenseā.
Leaving aside the nitty gritty of their dispute, in the circumstances Morrison made a provocative choice, when he could have allocated the post to a less controversial frontbencher.
On Thursday Morrison and his new attorney-general Michaelia Cash unveiled the governmentās full response to the Sex Discrimination Commissionerās Respect@Work report.
The measures will strengthen protection for people in workplaces against sexual harrassment and remove the exemption from the sex discrimination legislation that members of parliament and judges now enjoy ā although Morrison could not say how this would be applied in relation to MPs.
On Wednesday the government announced a two-day National Womenās Safety Summit to be held in late July.
The budget will have the stamp āwomenā on parts of it.
But the Prime Minister is not keen on the call, put forward for Fridayās national cabinet by Queensland premier Annastacia Palaszczuk, for a summit to address the āeconomic and social inequality facing Australian womenā.
Palaszczuk, seizing the moment, wants national cabinet to host such a summit, which would have state and territory and stakeholder representatives. It would canvass issues including the pay and superannuation gender gaps and affordable child care.
āItās the perfect time to have it,ā she says. āEveryone is having conversations ā in workplaces, around kitchen tables, on social media.ā
A combination of such a broad agenda and so many strong women would make that a formidable political challenge for Morrison.
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