Classic Falcon fetches $1.3 million as Aussie muscle cars snapped up

A classic Ford Falcon has fetched well over $1 million at auction, setting a record price for iconic Australian cars.

Sep 27, 2021, updated May 22, 2025
A supplied undated image obtained Friday, September 24, 2021 shows a GTHO Phase III Ford Falcon. The Ford Falcon is up for auction with bids expected to top $1 million. (AAP Image/Supplied by Lloyds Auctions) NO ARCHIVING, EDITORIAL USE ONLY
A supplied undated image obtained Friday, September 24, 2021 shows a GTHO Phase III Ford Falcon. The Ford Falcon is up for auction with bids expected to top $1 million. (AAP Image/Supplied by Lloyds Auctions) NO ARCHIVING, EDITORIAL USE ONLY

The Yellow Glo Ford GTHO Phase III Falcon sold on Saturday for $1.3 million, making it the most expensive road registerable Australian classic sold under the hammer.

Lloyds Auctions chief operating officer Lee Hames said he wasn’t surprised by the price.

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ā€œIt is the pinnacle of Australian muscle cars and has consistently held its value over its lifespan since its release in 1971,ā€ Hames said in a statement on Sunday.

Also being auctioned was a collection of rare Holdens which also achieved record prices.

A 1996 Holden HSV VS GTSR sold for a whopping $1 million under the hammer while a HSV GTSR W1 sold to a Holden enthusiast for $750,000.

Hames said Holdens and Fords continue to appreciate, adding that ā€œanything of a limited build, celebrity affiliation, significant history or chrome bumpers just keeps going up in valueā€.

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