Broadcast deal will deliver video news to InQueensland’s growing audience
Queensland’s fastest-growing digital news website, InQueensland, has announced a broadcast partnership deal with Queensland’s 10 News First.
The arrangement will see 10 News First video news stories, news updates and breaking news broadcast on InQueensland’s website platform and distributed to its subscriber database daily. The service will start this week.
InQueensland has over 35,000 subscribers who engage daily with its news. It is ranked in the top 30 nationally by the Nielsen Net Ratings.
InQueensland’s Managing Director, Paul Hamra, said its audiences were highly engaged, absorbing the site’s breaking news and commentary.
“Our readers also want video content around local, national and world events to complement their online experience. 10 News First was the perfect partner as it does not publish its own digital news service.
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“So, it is a win-win for us and for the 10 News First brand to amplify its content to our news-hungry audience and for InQueensland to enhance its offering to readers.”
The deal will also apply to InQueensland’s sister-publication, the national news website, The New Daily, as well as South Australia’s InDaily.
Head of Digital News & Strategy, 10 News First, Rashell Habib, said: “We’re excited to partner with InQueensland and work together in delivering news as it happens, across multiple platforms.”
The 10 News First video content will be enabled through JW Player allowing both parties to commercialise the video with pre and post roll advertising.
